More attention. Not a better return.

Purchase outcomes give clicks their context.

Independent project · Simulated data

PURCHASE ROAS · SIMULATED

2.50

1.50

Historical comparison · not a controlled test

The decision

Evaluate purchase cost and order value together before recommending creative changes.

A historical performance review, visual comparisons and prioritized client recommendations.

Selected testing ads only. Missing assets and unmatched delivery conditions prevent causal conclusions.

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