The portfolio

Explore the work.

Creative strategy for home-improvement lead generation, alongside selected e-commerce studies.

6 case studies across 5 brands

Lead generation

Service decisions, lead quality and measurement.

A clearer way to compare insulation quotes.

Lead quality, before the creative brief.

Product decisions, creative tests and performance.

Creative analysis, reporting & iteration

From performance evidence to a proposed creative test.

Simulated data · Proposed work · Two studies

Wallet research, creative concepts, selected angles, hook development and proposed tests.

Luggage research, creative concepts and proposed tests.

Preview diagrams are conceptual. Each study identifies its evidence, scope and limitations.