E-commerce / Monos / Research & creative strategy
Choose the case for the trip.
From luggage research to creative concepts and proposed tests.
Independent research · CanadaRESEARCH · CREATIVE DIRECTION
01Packing needs
02Airline fit
03Ownership support
The decision
Match the case to packing needs, airline requirements and ownership expectations.
What I built
Public research, 12 assessed concepts, four shortlisted options, two developed briefs and a proposed validation plan.
Public research snapshot with mixed-market evidence; no physical product testing or launched campaigns.
Read the full study here
For more space, use “Read full case study” above.