03
Cozy Cup
Creative analysis, reporting & iteration
From performance evidence to a proposed creative test.
Simulated data · Proposed work · Two studiesCreative strategy. Smarter media buying.Built around better-fit enquiries.
I combine creative strategy and Meta media buying to help home-improvement businesses attract relevant enquiries. From homeowner research and ad concepts to audience selection, budget planning and performance analysis, every decision starts with your business goals.
Independent projects showing my research, creative thinking and recommendations.
Selected work
Lead generation & e-commerce
6 case studies across 5 brands
Lead generation
Service decisions, lead quality and measurement.
E-commerce
Product decisions, creative tests and performance.
04
Ridge
Research & creative strategy
Wallet research, creative concepts, selected angles, hook development and proposed tests.
Independent research · CanadaView case study05
Monos
Research & creative strategy
Luggage research, creative concepts and proposed tests.
Independent research · CanadaView case studyIndependent portfolio projects. Simulated data and proposed work are identified in each study. Preview diagrams are conceptual.
Browse all workFree Meta Ads Review
Find clearer opportunities in your creative and campaign performance.
I’ll review your ad messaging and the performance data you share, then send a short summary of what stands out, why it matters and three recommended next steps.
For home-improvement businesses. A focused review of one campaign and up to three ads.
Request my free review- 01
Creative & messaging
Your message, offer, hooks and call to action, and how they connect to the enquiry journey.
- 02
Performance context
Spend, cost per lead and lead quality, where the data you share supports a useful assessment.
- 03
Three clear priorities
What to investigate or test next, with the reasoning behind each recommendation.
Not running ads yet? I can review your messaging and enquiry journey instead. Performance analysis depends on available data.
How I bring clarity to your ads
- 01Understand the customer
Research motivations, objections, competitors and the offer to identify reasons to choose your business.
- 02Build the creative strategy
Turn the findings into concepts, angles, hooks and briefs with a clear message and purpose.
- 03Connect creative with performance
Use business goals and Meta Ads analysis to guide testing, evaluate creative and develop iterations.
About Marianne
Creative thinking.
Grounded in evidence.
I’m Marianne, an early-career creative strategist and media buyer focused on lead generation for home-improvement businesses. I bring customer research, messaging and performance analysis together to give advertising a clearer direction.
My background in recruitment, coordination and customer support shapes how I listen, investigate and communicate. These independent projects show how I build a strategy and explain my recommendations, with the aim of making better use of creative effort and ad budget.
Education
FAMA.ph · Facebook Ads Mastermind Academy PhilippinesAugust–November 2026 · In progress; expected completion November 2026
Have a role or project in mind?
Tell me about your team, your goals and where you need support with creative strategy or Meta Ads. You can also request a free review below.