A clearer way to compare insulation quotes.
Public research connected to a selected concept, angle, hook shortlist and complete proposed video and static briefs.
Independent public research · Not client work · Not launchedThe decision
Help homeowners compare the work covered by insulation quotes before comparing the totals.
What I built
Brand and customer research, key insights, twelve creative concepts, six messaging angles and eight ad opening lines. The selected quote-comparison direction leads to three recommended hooks, one shared video script, a proposed realistic tabletop execution and a static scope-comparison layout with three headline variants.
Public customer research and an ad-library review informed the quote-comparison direction. The full study documents the evidence and inspection limits. No private campaign data or commercial results.
Deliverables include video and static briefs and three static-layout review renders. This independent strategy study covers research and creative recommendations; brand approval, final production and campaign launch are outside its scope. No finished or launched ad is claimed.
Read the full study here
For more space, use “Read full case study” above. The full study includes links to the supporting research and creative recommendations.